Most manufacturers want consumers to feel perfectly soft sheets out of the box. But the truth is, simply washing them a few times is the best way to achieve that feeling. Harsh bleaches and dyes are used to get sheets “pure white” right out of the box from our competitors. Our Enviroloom™ technology allows us to achieve a bright white sheet without using all the harsh chemicals. The only difference is that we ask you to wash them before use. The best part is, over several washes, our cotton fibers will sing with softness without heavy starches and chemicals to stand in between you and ultimate comfort. Some may call us old-fashioned, but using formaldehyde to soften cotton seems, well, unnatural.

Our “From Field To Fabric 100% USA” label is not only a guarantee, but a promise that 100 percent of the product and labor to create these products is all American. This label truly means from the fields that the cotton was grown in here in the United States of America and every step in between was all U.S.A. made.

Many other labels are misleading. The vast majority of cotton products sold in the U.S.A. have been processed over seas.

You can rest assured that you are supporting your fellow country men and women when you purchase items with our “From Field To Fabric 100% USA” label.